Kubota Tractor Corporation and Crayola have announced a renewed partnership that will highlight the importance of teamwork and the creative role that machines play in improving communities. The partnership will offer families across the country an immersive, interactive, and raceway-themed event touring Crayola’s hands-on family attractions. The limited-time events will put kids (and kids at heart) in the driver’s seat of dozens of hands-on, auto racing-themed activities featuring Kubota equipment—such as tractors, mowers, and RTVs—as they ready the fictional town of Crayonville for its new raceway. To kick off the national tour, Kubota and Crayola will host grand opening events for each takeover, featuring live pit crew demonstrations from Kubota’s NASCAR partner Trackhouse Racing. The Raceway Makeover by Kubota takeover will tour four Crayola Experience locations across the country: Orlando, Fla. (May 25-June 18); Chandler, Ariz. (June 29-July 30); Easton, Pa. (Aug. 10-Sept. 5) and Plano, Texas (Nov. 14-Jan. 2, 2024).
The new venture is inspired by Kubota’s NASCAR partners like Trackhouse Racing and ThorSport Racing and includes an immersive, interactive event touring Crayola’s family attractions; at-home crafts and coloring pages at CrayolaExperience.com/Kubota and Crayola.com; and classroom activities and educational content. The family attractions will participate in a pit crew tire change challenge, get behind the wheel of a virtual Kubota tractor in a simulator game, race Kubota toy cars customized with Crayola accessories, and take photos with kid-sized Kubota-branded race cars and trucks. The events are free-to-the-public and include kid-friendly challenges such as simulated tire changing relays, gas refill speed tests, tire obstacle courses, and more.
“Partnering with Crayola brings to life our iconic orange equipment in new ways and with it the chance for kids to get creative and see what’s possible when we work together,” said Todd Stucke, Senior Vice President of Marketing, Kubota Tractor Corporation. “Throughout the immersive experience, kids will discover how teamwork and the machine power of Kubota equipment can improve communities.”
“Through collaborations such as our partnership with Kubota, we are able to create exciting and engaging experiences that showcase real-life applications of how imagination and creativity are at the core of everything we do as kids and adults,” said Warren Schorr, Senior Vice President Business Development, Global Licensing, & Experiences.
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Kubota Tractor Corporation, based in Grapevine, Texas, is the U.S. marketer and distributor of Kubota-engineered and manufactured machinery and equipment, including a complete line of tractors of up to 200 Gross HP, performance-matched implements, compact construction equipment, consumer lawn and garden equipment, hay tools, commercial turf products, and utility vehicles. Crayola LLC, a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children’s creative expression products.